Do you have a business or event you are looking to promote? Consider underwriting with KOOP Radio!
The local business supporters of KOOP recognize that supporting independent public radio in Austin is the best way to get the word out about their products and services. Our Underwriting Coordinator can help you customize an underwriting package to meet your long or short-term business needs. By underwriting KOOP you’ll be able to reach a smart, progressive crowd that already has a stake in their community. You may support an individual program (check out our eclectic mix on our Schedule) or establish a random rotation schedule for maximum exposure.
Need more reasons to support KOOP Community Radio? Check these out:
1. For a fraction of the cost of commercial airtime, you can reach your target market.
By underwriting KOOP programming, you will reach an important and diverse audience: listeners who are
well-informed and involved members of the Austin community. When you choose which programs you want to underwrite, you can direct your messages to the type of audience you want to reach.
2. Sponsoring community radio is a great way to enhance your company’s image.
Results of an opinion poll cited in Public Telecommunications Review found that 81% of the people polled
said they admired a company more because it underwrote public broadcasting, and 38% said such
underwriting influenced their choice of a product or service. High visibility comes from underwriting a program in the uncluttered environment of community radio.
3. By underwriting KOOP, your company will be providing a cost-effective service to the Austin
community.
You will be investing in the quality of life in Austin by making available programming not currently available: original, independent news and public affairs programs and eclectic, informative music shows 100% created by our programmers. Your company will help provide a forum for airing views on important issues and expanding educational and cultural opportunities of youth and adults alike. Our listeners, which include your clients, customers, and employees will thank you.
4. Underwriting at KOOP is completely tax-deductible!
That’s right! Since KOOP is a 501(c)3 organization, any contribution or sponsorship of KOOP is a charitable act and a tax write-off. Talk to your accountant for more information.
Interested? Email underwriting@koop.org for more information, and thank you for your interest in supporting KOOP Community Radio!