By Stefny! At the Disco
Case Study in Advertising Sync 3.0: From Agency to Artist
Sync is something that I am so interested in and fascinated by, so I’m always taking the opportunity to learn more about it.
This panel featured Doug Darnell from Peermusic, Jack Epsteen from The Mayor, Katt Matt from Found Objects, and artist Jon Mero.
Words of wisdom: Authenticity is a very important thing in marketing. Develop relationships with music supervisors. Don’t go overt with it. Don’t have the songs compete with the ad read. Writing specifically for sync is not the same as writing from your heart, and people can tell. Pay attention to what works and what doesn’t. It’s always good to have covers, reinterpretations, and remixes.
The Future of Selling Experiences
This wasn’t a panel, but just a presentation by one man, Ben Samuels from Easol. Ben talked about how the economy is changing, with consumers spending more on experiences than material goods. He also introduced a new concept (to me): competitive socializing.
Fans expect seamless frustration free ticketing, deeper personalization, and immersive experiences that feel tailor made just for them. They also want a direct relationship with the brands, artists, and experiences that they love. Meanwhile, organizers are facing rising costs, increased competition, and outdated sales models that often hold them back. – Ben
Words of wisdom: The way we sell experiences matters just as much as the experiences themselves. There’s growing evidence that spending money on experiences leads to greater long-term happiness and well-being compared to buying physical items. TikTok and Instagram are live content factories. The experience economy and social media culture are more deeply intertwined than ever before. Nearly all concerts are expected to be multi-sensory spectacles. Sustainability is now a competitive edge.